 Marketing
Clients
Edwards & Kelcey, Boston
Curtis Woodlands, LLC, New York
Cooperstown Environmental, LLC, Boston
Regional Construction Mgmt. Firm, Boston
Orange-Egg Advertising, Inc., Michigan
Our Lady of Good Counsel School, Michigan
Perfectly Practical, Michigan
Developed original company logos, business cards, stationary, and print and e-brochures - company-wide and service-specific: designed extensive graphics, wrote copy, edited and proofed materials, developed template style and layout, edited print brochure for regional country club, developed logo and marketing collateral for school fundraiser, re-organized/rewrote website to better reflect bio-genetic engineering firm's vision and discriminators.
Proposals
Clients
Public Safety Strategies Group, LLC, Boston
National Engineering Firm
Nitsch Engineering, Inc., Boston
Regional Engineering Consulting Firm
Wrote technical approach sections for NASA’s $1.3B Protective Services Contract proposal; drafted storyboards, collaborated with technical staff; weaved client hot buttons into approach to effectively articulate discriminators; edited Technical Scenarios. Edited 300-page proposal for $400 million design-build rail project; created seamlessly written document that had 20+ original writers. Wrote cover letter and executive summary, edited technical approach for GIS work at Harvard University. Rewrote and designed company qualifications package for professional engineering and consulting firm.
Clients
American Council of Engineering Companies (ACEC), Washington, D.C.
National Engineering Firm
The Engineering Center, Boston
Laramie Communications, LLC, Michigan
Perfectly Practical, Michigan
Edited 125-page technical manual: simplified text, eliminated redundancies, reorganized chapters, and rewrote conclusion; managed original writers, reviewers, and word processors located in Oregon, Texas, Minnesota, and Washington, D.C. Wrote Executive Summary for 800-page technical report (EIS): created 34-page, user-friendly document that simplified complex text for a non-technical audience. Wrote Executive Summary for research study and edited report. Edited human resources video script for Tier One auto supplier. Researched and drafted four white paper outlines on RFID technology, wrote video script, and rewrote website text for retail solution supplier.
Newsletters & Magazines
Clients
Downtown Plymouth Development Authority, Michigan
Orchard, Hiltz, and McCliment, Inc., Michigan
ACEC, Washington D.C.
Wrote advertorials and copy for local magazine, interviewed merchants, drafted articles and advertising copy within strict character count. Wrote concise, yet interesting articles for quarterly client-focused publication. Chaired Board of Editors for another quarterly newsletter distributed across six states; edited articles, proofed copy, managed layout and word processing.
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We know the A/E/C industry inside and out, but smart writing and design transcends market verticals.
 knows proposal writing! Ms. Smulsky exceeded my expectations in helping to write complex technical scopes; her ideas for graphics, writing style, and editing capabilities made my job easier. I'll be calling her again!
Karen Krause
Managing Director
PSSG, LLC
Contracting out our quarterly newsletter saved me time and made it easy: the articles were interesting yet succinctly written to accommodate limited space, and work was completed under budget and on schedule.
Lori Byron
Marketing Manager
Orchard, Hiltz, and McCliment, Inc.
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to anyone who needs extra help in their marketing department.
