Marketing

Original corporate logos Business cards and letterhead Collateral - print/e-brochures, pamphlets, folders, conference brochures, project profiles, resumes At , we believe marketing is simple, so our philosophy is simply stated.
Listen... Research... Approach... Write... Design... Rework... Listen again... Refresh... Satisfy... Impress...	To you. Your markets. From your markets' perspective. Convincingly, differently, concisely. Always professional, creative, fresh, clean, unique... always targets your markets. To perfection. To you. If necessary. You. Your clients.

Proposals

Multi-million dollar, high profile RFQs/Ps Government and corporate procurements Letter proposals, bids Proposal writing has changed significantly over the past decade. While knowing your client and business well enough to strike the right price is critical, making a great impression with a clearly written, organized, uniquely visual proposal can be a determining factor in a win or loss. Here are some do's and don'ts.
Don't...	Simply meet RFP requirements
Do...	Exceed RFP requirements - distinguish yourself
For your technical scope: Conduct additional research and show your conclusions, provide a sample project, innovate - you might spend more time than you think you should at a proposal stage, but what better way to demonstrate your investment and qualifications? With your team: Fill all experience holes with qualified people who will actually work on the job - prove that they're available and committed (clients hate bait and switch); ideally, select staff who've previously exceeded this client's expectations.
Don't...	Underestimate the power of pictures, graphs, pull quotes, and graphic design
Do...	Be visual - Break up text with sidebars, different fonts/styles for headings and subheadings, unique template design, color, photos with informative captions (a picture is still worth a thousand words)
Don't...	Neglect the cover
Do...	Design a cover that will entice your client to pick up your proposal first, before your competition's
Don't...	Be verbose - nobody has time to read your ramblings
Do...	Be concise - get a writer - not a technical person - to write, edit (especially for "one voice" effect), and proof the proposal. Call

Report Writing & Editing

• Market research
• Engineering plans/studies - state, federal, corporate
• White papers
• Executive summaries
• Section intros

Good writers say what they mean with few words.

We relish taking a 50- or 1,000-page report and cutting out words that simply aren't germane. Or, if your report truly needs all that description to be technically accurate, will read it, pull out its most salient information, and write an interesting summary. Your clients will appreciate a smaller document that's easy to read, backed up by a full report.

And don't forget: if you've won this work by practicing some of 's "do's" of proposal writing, then you won't want to disappoint your client with a wordy report that lacks cohesion and visuals.

Newsletters, Manuals, Scripts

• Corporate
• Client-focused
• Technical

Maybe you need to keep your employees informed.
Maybe your potential client wants to keep its employees informed.
Or maybe you want to keep your clients informed about what's new with your company.

Newsletters are the vehicles for such content. recommends they be graphically unique, written colloquially, and rich with timely, informative, relevant articles.

Manuals, like reports, can morph into behemoth documents unnecessarily. Remember your audience, watch for redundancies, and keep your explanations simple.

Today's busy schedules demand video conferencing. Extemporaneous presentations are clearly for the gifted; well rehearsed scripts make the rest of us look good. We assure that your speaker sounds competent and intelligent by conducting the proper research, writing in conversational style, and accounting for a moderator (if necessary).

Web Content

• Marketing summary
• Project descriptions

When's the last time you didn't check out a company on the web before hiring them?

Your website is your first face in front of your market. Of course your site should be easy to navigate and designed to stand out from your competition. But its content is also important: you need well written text that grabs the reader and persuades them to keep pushing those hover buttons for more information on your company.

Our project descriptions were too technical for website use. 's revisions not only showcased how we overcame technical challenges, but also captured the reader's attention with unique details on project background and client benefits.

Judith Nitsch
President
Nitch Engineering, Inc.