Marketing

• Corporate Branding - logos, letterhead, business cards
• Brochures - email, print
• Event Collateral - programs, forms, print ads, table tents, posters
• Qualifications - RFQ packages, corporate brochures
• Resumes - team (proposals/quals) or individual

At we believe marketing is simple, so our philosophy is simply stated.

Listen...	To you.
Research...	Your markets.
Approach...	From your markets' perspectives.
Write...	Convincingly, differently, concisely.
Design...	Always professional, creative, fresh, clean, unique... always targets your markets.
Rework...	To perfection.
Listen again...	To you.
Refresh...	If necessary.
Satisfy...	You.
Impress...	Your clients.

Proposals

• Multi-million dollar, high profile RFQs/Ps
• Government and corporate procurements
• Letter proposals, bids

Proposal writing has changed significantly over the past decade. While knowing your client and business well enough to strike the right price is critical, making a great impression with a clearly written, organized, uniquely visual proposal can be a determining factor in a win or loss.

Here are some do's and don'ts.

Don't... Simply meet RFP requirements.
Do... Exceed RFP requirements - distinguish yourself.

For your technical scope: Conduct additional research and show your conclusions, provide a sample project, innovate - you might spend more time than you think you should at a proposal stage, but what better way to demonstrate your investment and qualifications?

With your team: Fill all experience holes with qualified people who will actually work on the job - prove that they're available and committed (clients hate bait and switch); ideally, select staff who've previously exceeded this client's expectations.

Don't... Underestimate the power of pictures, graphs, pull quotes, and graphic design.
Do... Be visual - Break up text with sidebars, different fonts/styles for headings and subheadings, unique template design, color, photos with informative captions (a picture is still worth a thousand words.)

Don't... Neglect the cover.
Do... Design a cover that will entice your client to pick up your proposal first, before your competition's.

Don't... Be verbose - Nobody has time to read your ramblings.
Do... Be concise - Get a writer - not a technical person - to write, edit (especially for "one voice" effect), and proof the proposal.

Grants

• Consulting & Research
• Writing
• Tracking

Writing a successful grant application is eerily similar to writing a winning proposal, sans the creative. The words may be different, but the intent and outcome the same.

You’d like to fund your project, training, or equipment acquisition with federal or state monies. To do that, you need to 1) be aware of potential funding opportunities, 2) be knowledgeable of the application and award process, and 3) be able (i.e., have the time) to write a persuasive grant application.

can help you research, write, and track your grant application. We’re particularly knowledgeable of federal homeland security grant opportunities, but – with our extensive writing, research, and process experience – can help prepare any market vertical funding application.

Writing & Editing

• Market research
• Reports/studies
• White papers
• Executive summaries
• Section intros
• "Ghost Writing" - articles for professional journals, newsletters
• Resumes
• Magazine Copy
• Collateral

Good writers say what they mean with few words.

We relish taking a 50- or 1,000-page report and cutting out words that simply aren't germane. Or, if your report truly needs all that description to be technically accurate, will read it, pull out its most salient information, and write an interesting summary. Your clients will appreciate a smaller document that's easy to read, backed up by a full report.

And don't forget: if you've won this work by practicing some of 's "do's" of proposal writing, then you won't want to disappoint your client with a wordy report that lacks cohesion and visuals.

Newsletters, Manuals & Scripts

• Corporate
• Client-focused
• Technical

Maybe you need to keep your employees informed.
Maybe your potential client wants to keep its employees informed.
Or maybe you want to keep your clients informed about what's new with your company.

Newsletters are the vehicles for such content. recommends they be graphically unique, written colloquially, and rich with timely, informative, relevant articles.

Manuals, like reports, can morph into behemoth documents unnecessarily. Remember your audience, watch for redundancies, and keep your explanations simple.

Today's busy schedules demand video conferencing. Extemporaneous presentations are clearly for the gifted; well rehearsed scripts make the rest of us look good. We assure that your speaker sounds competent and intelligent by conducting the proper research, writing in conversational style, and accounting for a moderator (if necessary).

Website Content

• Marketing summary
• Project descriptions

When's the last time you didn't check out a company on the web before hiring them?

Your website is your first face in front of your market. Of course your site should be easy to navigate and designed to stand out from your competition. But its content is also important: you need well written text that grabs the reader and persuades them to keep pushing those hover buttons for more information on your company.

Other Design

• Corporate Promotions
• Holiday Cards
• Social Invitations

Looking for something a little different? Something beyond the scope of marketing collateral? Maybe you need an eye-popping invitation to a corporate event or a unique holiday card that stands out among the dozens of others your clients receive.

's designers are creative graphic artists with a flair for the unusual. We talk to you about your needs and vision – Fun and Flashy? Classic or Abstract? Simple or Detailed? – and craft professional, appealing, unique promotions, whatever the occasion.